If you are looking for inspiration for where to go on your next short break in Ireland, a four minute long director’s cut of the first ever TV advert used to market the entire island of Ireland has just been released by Tourism Ireland to both domestic and international tourists.
The video which was the first ever tourism video created was first released back in 1996 and it has been released now to mark the 20th Anniversary of the Good Friday Agreement as well as the 25th Anniversary of the Cranberries debut album “Everybody Else is Doing it, So Why Can’t We”.
The film shoot took place over 22 days and it was directed by Sharon Maguire who went on to become the famous director of the 2001 blockbuster Bridget Jones’ Diary. The video takes in stunning shots of some of Ireland’s most loved landmarks including the Cliffs of Moher and the Skellig Islands along the Wild Atlantic Way as well as the Giant’s Causeway in the North of Ireland.
Tourism Ireland chief executive Niall Gibbons said the re-release of the extended version of the advert was a tribute to Dolores O’Riordan; “this incredible artist whose music brought images of her native Ireland so vividly to life for people everywhere around the world.”